Show first-hand experience
Use original examples, implementation detail and lessons that could only come from doing the work. Generic summaries rarely create the same confidence for users or search systems.
Make expertise visible
Use clear authorship, accurate explanations, appropriate sources and review processes, especially for topics that can affect health, finance, security or other important decisions.
Build authority deliberately
Earn relevant mentions, citations and relationships by publishing material worth referencing. Authority cannot be manufactured by adding badges or unsupported claims to a page.
Strengthen trust
Keep contact, company, policy and service information consistent. Use secure technology, disclose limitations, correct outdated material and make it easy for visitors to understand who is responsible for the content.
Useful next step
Explore the capability